Description
Book Synopsis Sara Williams is a former investment analyst and financial journalist. She has contributed many articles on finance and tax for national newspapers and for a number of years wrote for Which?, including the Which? Tax-Saving Guide.
Sara is the founder of Bonhill Group plc, an Aim-listed media and events business. For around 20 years she was first the CEO and then the Executive Chair. Its titles include SmallBusines.co.uk, Information Age, What Investment and Growth Company Investor.
During her entrepreneurial career, she has founded a business, taken it public, raised money from a variety of sources, launched new products and brands, built databases and acquired other companies.
Trade Review ‘As comprehensive an introduction to setting up a business as anyone could need.’ The Daily Telegraph
‘The Wisden of the small business world, threaded through with common sense practical advice.’
The Daily Mail
‘A must for any small business owner.’
Federation of Small Businesses
Table of Contents
- 1 You and your ideas
- 2 Less than 100 per cent
- 3 Who will buy?
- 4 Are you sure?
- 5 Timing the jump
- 6 The business plan
- 7 Getting ready to start
- 8 Off the peg
- 9 Franchises
- 10 Beating the pirates
- 11 Names and brands
- 12 Getting the message across
- 13 Getting new customers
- 14 Building customer relationships
- 15 How to set a price
- 16 Choosing your workplace
- 17 Professional back-up
- 18 Getting the right staff
- 19 Your rights and duties as an employer
- 20 Your business and the environment
- 21 Insurance
- 22 Forecasting
- 23 Raising the money
- 24 Staying afloat
- 25 Moving ahead
- 26 Not waving but drowning
- 27 Keeping the record straight
- 28 Tax
- 29 VAT
- 30 Pensions and retirement
