Description

Book Synopsis
The roadmap to success for financial professionals using real-world examples, practical how-to''s, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros

The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities.

Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functionssegmentation, positioning, brand building, situa

The Financial Services Marketing Handbook

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    £43.12

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    RRP £57.50 – you save £14.38 (25%)

    Order before 4pm today for delivery by Tue 4 Aug 2026.

    A Hardback by Evelyn Ehrlich, Duke Fanelli

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      View other formats and editions of The Financial Services Marketing Handbook by Evelyn Ehrlich

      Publisher: Bloomberg Press
      Publication Date: Publication Date: 30/03/2012
      ISBN13: 9781118065716, 978-1118065716
      ISBN10: 1118065719

      Description

      Book Synopsis
      The roadmap to success for financial professionals using real-world examples, practical how-to''s, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros

      The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities.

      Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functionssegmentation, positioning, brand building, situa

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