Description

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

The Fashion Entrepreneur

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RRP: £30.00 You save £3.00 (10%)
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Hardback by Keanan Duffty

3 in stock

Short Description:

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity... Read more

    Publisher: Quercus Publishing
    Publication Date: 9/12/2024
    ISBN13: 9781529428667, 978-1529428667
    ISBN10: 1529428661

    Non Fiction , Art & Photography

    Description

    This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

    Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

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