Description
Book SynopsisSharon Rothman is an Adjunct Assistant Professor at the Fashion Institute of Technology, New York.
Table of ContentsTable of Contents
Chapter 1: Introduction to the Fashion Designer's Sketchbook Telling your design story; Interview: Andora Whitfield; Interview: Daniel Roseberry
Chapter 2: Pre-Design: Your Inspiration Sketchbook Creativity, Originality and Inspiration; Your cultural universe; Exercise 1: Building a Fabric Archive; Putting It All Together; Exercise 2: Your Own Remix; Sketching in the Moment; Exercise 3: Research Sketching; Transition to Design; Exercise 4: Visual Storytelling/ Mind Mapping; Interview: Scott Nylund; Interview: Renaldo Barnette
Chapter 3: Market Research: Your Design Direction Your design philosophy; Exercise 5: Visualizing Your Design Philosophy; Identifying your customer; Exercise 6: Your Key Fashion Message; Targeting your market; Exercise 7: Market and customer analysis; Visualizing your design direction; Interview: Naama Doktofsky; Interview: Daniel Silverstein
Chapter 4: Design Development: The Process Sketchbook Sketchbook options; Sketchbook criteria; Design Direction to Plan of Action; Exercise 9: Your Design Plan; Translating Concept into Design; Conveying Theme in Color and Fabric; Exercise 10: Conveying Theme in Color and Fabric; Design Development: The Main Event; Exercise 11: Design Development; The Edit: Shaping a Cohesive Collection; Exercise 12: Collection Edit; Interview: Lauren Sehner; Interview: Matthew Harwoodstone
Chapter 5: Presentation Sketchbook Presentation Sketchbook Considerations; Content Edit for Presentation Sketchbook; Content Presentation; Spatial Dynamics; The Working Sketch; Exercise 13: Process Sketch to Working Sketch; Sequencing Plan; Exercise 14: Presentation Sequencing Plan; Interview: Peter Do; Interview: Kieran Dallison
Chapter 6: Innovative/Interactive Sketchbooks The Elements of Invention; Designing a Sustainable Future; Interview:Sonja Nesse; Interview: Sunghee Bang
Resources; Acknowledgements; Picture Credits; Index
