Description

The Executive’s Guide to 21st Century Corporate Citizenship is a succinct handbook that provides senior managers with everything they need to understand how corporate citizenship builds reputation, delivers value to the bottom line, and mobilizes an organization’s employees and customers. It shows how integrating sustainability and social impact to improve your operating context can also improve your company’s competitive position, and steers readers through the field of corporate citizenship to provide actionable insights based on empirical research. The book features tools that will prove valuable for every business person thinking about how to maximize business and social value, while the concepts addressed in the book are essential for executives leading manufacturing B2B or B2C companies that are managing complex supply chains, integrated operations, and corporate reputation. This book provides a major update on how to ‘do’ corporate citizenship and will help you win the reputation battle and deliver value to society while creating the most successful business possible in today’s competitive landscape.

The Executive’s Guide to 21st Century Corporate Citizenship: How your Company Can Win the Battle for Reputation and Impact

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£29.49

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Hardback by Dave Stangis , Katherine Valvoda Smith

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The Executive’s Guide to 21st Century Corporate Citizenship is a succinct handbook that provides senior managers with everything they need... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 31/08/2017
    ISBN13: 9781786356789, 978-1786356789
    ISBN10: 1786356783

    Number of Pages: 216

    Non Fiction , Business, Finance & Law

    Description

    The Executive’s Guide to 21st Century Corporate Citizenship is a succinct handbook that provides senior managers with everything they need to understand how corporate citizenship builds reputation, delivers value to the bottom line, and mobilizes an organization’s employees and customers. It shows how integrating sustainability and social impact to improve your operating context can also improve your company’s competitive position, and steers readers through the field of corporate citizenship to provide actionable insights based on empirical research. The book features tools that will prove valuable for every business person thinking about how to maximize business and social value, while the concepts addressed in the book are essential for executives leading manufacturing B2B or B2C companies that are managing complex supply chains, integrated operations, and corporate reputation. This book provides a major update on how to ‘do’ corporate citizenship and will help you win the reputation battle and deliver value to society while creating the most successful business possible in today’s competitive landscape.

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