Description

Book Synopsis

NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?

To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used.

The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.

Together the authors have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they've seen its power first-hand and aim to educate others on the importance, uses and purpose of NFT and surrounding, ever-evolving technologies.

Demystifying the complexities, two experts in NFTs show why we should take NFTs much more seriously than their reputation as fun digital art collectibles suggest

The Everything Token

    Product form

    A Paperback / softback by Steve Kaczynski, Scott Duke Kominers

    £15.29

    Includes FREE delivery

    RRP £16.99 – you save £1.70 (10%)

    Order before 4pm today for delivery by Wed 2 Sep 2026.

    2 in stock

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      Book details

      Publisher Penguin Books Ltd
      Published 25 January 2024
      ISBN-13 9780241692035
      978-0241692035
      ISBN-10 0241692032
      Also in:
      Business, Finance & Law Financial technology (fintech) Popular economics Computing Distributed ledger technology / blockchain

      Description

      Book Synopsis

      NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?

      To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used.

      The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.

      Together the authors have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they've seen its power first-hand and aim to educate others on the importance, uses and purpose of NFT and surrounding, ever-evolving technologies.

      Demystifying the complexities, two experts in NFTs show why we should take NFTs much more seriously than their reputation as fun digital art collectibles suggest

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