Description
Book SynopsisESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN along with its sister networks has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In
The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president.
As the first academic text dedicated to the self-proclaimed worldwide leader in sports, this book contributes to the growth of sports media research
Table of ContentsContents: Greg G. Armfield/John McGuire: You’ve Come a Long Way, Baby – John McGuire/Greg G. Armfield: In the Beginning: The Rasmussens and the Launch of ESPN – Andi Stein: The Mouse that Scored: Disney’s Reconfiguration of ESPN and ABC Sports – John A. Fortunato: Changing the Competitive Environment for Sports Broadcast Rights – Thomas F. Corrigan: Digging the Moat: The Political Economy of ESPN’s Cable Carriage Fees – Henry Puente: ESPN Deportes: Numero Uno? – George L. Daniels: «The Worldwide Leader in Sports» as Race Relations Reporter: Reconsidering the Role of ESPN – Daniel Sipocz: Race in the Kingdom – Karen L. Hartman: ESPN’s Mythological Rhetoric of Title IX – Sarah Wolter: espnW: Catering to a New Audience – Katherine L. Lavelle: The ESPN Effect: Representation of Women in 30 for 30 Films – Edward M. Kian/Lauren Reichart Smith/Jason W. Lee/Kristi Sweeney: ESPN The Magazine «Body Issue»: Challenging Yet Reinforcing Traditional Images of Masculinity and Femininity in Sport – Andrew C. Billings/Kevin B. Blackistone: Sprawling Hagiography: ESPN’s 30 for 30 Series and the Untangling of Sports Memories – Scott Lambert: Framing the Bubble: How ESPN Coverage of the NCAA Tournament Bubble Changed from 2010 to 2014 – David Staton: Lipsyte, the League, and the «Leader»: An Ombudsman’s Tale – Samuel M. Jay: Power Through the People: ESPN and the Impact of User-Circulated Emotional Value on News Efficacy – Michael L. Naraine/Gashaw Z. Abeza: North of the Border: The Influence of ESPN on TSN and Sportsnet in Canada – Brody J. Ruihley/Robin Hardin/Andrew C. Billings: ESPN and the Fantasy Sport Experience – Jeffery Gentry/Garret Castleberry: Missed Opportunity: The Decline of Athletics on ESPN and America’s Passive Culture – Andrew C. Billings: Facilitating Conversations Through Sport: An Interview with Chris LaPlaca, ESPN Senior Vice President – Adam C. Earnheardt: Afterword: Challenging the Worldwide Leader in Sports.
