Description
Book SynopsisWinning business strategies from CEOs of 50 successful small businesses (some of which are now large corporations) who share their experiences to help those starting or growing their own business Small business is the engine that drives Americaa s new economy.
Table of ContentsForward.
Section One. Once Upon a Time.
Chapter One. My Life In and Around Small Businesses.
Section Two. The Principles of Success.
Chapter Two. Plan - Don't Just Wing It.
Chapter Three. You Must Know What You Don't Know.
Chapter Four. Challenge the Conventional Wisdom.
Chapter Five. No Guts, No Glory - Mistakes, Risk and Change.
Chapter Six. Seek an Edge by Finding Your Niche.
Chapter Seven. The Key is the People Around You.
Chapter Eight. Disaster Always Looms - Survive the Potholes.
Section Three. The Tools for Success.
Chapter Nine. Where to Get the Critical Answers and Help.
Chapter Ten. Government and Big Business Want to Help.
Chapter Eleven. Overcoming the Intimidation Hurdle.
Chapter Twelve. Demystifying Capital and Getting Financial Help.
Section Four. Summing Up.
Chapter Thirteen. The ABC's of Success.
Chapter Fourteen. You Can and Will Succeed.
Section Five. Appendix.
Important Links to Sources of Help.
