Description

Book Synopsis
How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services.

The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue.

Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as:
 
• Dollar Shave Club
• Rent the Runway
• Netflix
• Spotify
• Michelin

The Ends Game How Smart Companies Stop Selling

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    A Paperback by Marco Bertini, Oded Koenigsberg

    £17.09

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    RRP £17.99 – you save £0.90 (5%)

    Order before 4pm today for delivery by Mon 31 Aug 2026.

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      Book details

      Publisher MIT Press
      Published 1 November 2022
      ISBN-13 9780262542777
      978-0262542777
      ISBN-10 0262542773
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis
      How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services.

      The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue.

      Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as:
       
      • Dollar Shave Club
      • Rent the Runway
      • Netflix
      • Spotify
      • Michelin

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