Description
Book SynopsisThis book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
It constitutes a valuable contribution to developing the necessary knowledge, competencies and skills of entrepreneurial decision-making and ventures. It would serve as a guide for those studying entrepreneurship and preparing for entrepreneurial careers as well as a reference for the practical use of entrepreneurs at the planning, implementation, operation and evaluation stages of building a tourism business. Examples from the industry/business world are provided to illustrate real-life practice and give readers a better understanding of entrepreneurship in tourism.
Trade ReviewThis handbook consists of 23 chapters from entrepreneurship, business, tourism, management, and other researchers from around the world, who discuss key issues and aspects of planning and operating business ventures in tourism from a managerial and marketing perspective. It covers the whole process of developing and managing the entrepreneurial process, from the conception of the entrepreneurial idea to the development and implementation of its business plan. It addresses tourism and its characteristics and the importance of entrepreneurship and entrepreneurs; key issues of the business environment in tourism, including strategic analysis and competition analysis and innovation and creativity; issues of planning the business project, including legal issues, feasibility analysis, and collaborative forms and strategies; issues of managing the business operation, such as financial matters, service quality and customer care, evaluating business performance, and risk management; tools and processes of marketing the business offering and services; and special topics like crowdsourcing, social entrepreneurship, green entrepreneurship, the sharing economy, and the contribution of creative tourism to entrepreneurship. -- Annotation ©2018 * (protoview.com) *
Table of ContentsChapter 1. Entrepreneurship and Entrepreneurs in Tourism;
Marios SotiriadisChapter 2. Framework for Tourism: Tourism System and Tourism Value Chain;
Stelios Varvaressos Chapter 3. Features of Tourism-Related Businesses and Trends in Tourism and Travel Markets;
Elricke Botha Chapter 4. Strategic Analysis and Competition Analysis;
Marios Sotiriadis Chapter 5. Innovation, Creativity and Tourism;
Marta Magadán and Jesus Rivas Chapter 6. The Entrepreneurial Process and Legal Issues;
Ciná van Zyl Chapter 7. Feasibility Analysis and Study;
Stavros Arvanitis and Leticia Estevez Chapter 8. Collaborative Forms and Strategies for Business Venturing in Tourism Industries;
Marios Sotiriadis Chapter 9. Management and Business Plan;
Marisol Alonso Vazquez, Martha Alicia Alonso-Castañón and María del Pilar Pastor-Pérez Chapter 10. Managing Financial Matters;
Marios Sotiriadis Chapter 11. Providing Service Quality and Customer Care in Tourism Businesses;
Magdalena Petronella (Nellie) Swart Chapter 12. Monitoring and Assessing Business Performance in Tourism Business: The Case of Hospitality Business;
Magdalena Petronella (Nellie) Swart and Anne Taylor Chapter 13. Risk Management in Tourism Ventures;
Eugenia Papaioannou and Shiwei Shen Chapter 14. Taking the Exit Route: Reasons, Methods and a Plan;
Nkoana Simon Radipere and Msindosi Sarah Radebe Chapter 15. Marketing of Tourism Services / Experiences;
Hongfei Bao Chapter 16. Digital Tools: Their Value and Use for Marketing Purposes;
Catherine Paretti, Sylvie Christofle and Vanessa Guerrier-Buisine Chapter 17. Designing and Implementing a Marketing Plan;
Anestis Fotiadis, Claudel Mombeil and Natasa Slak Valek Chapter 18. Designing and Creating Tourism Experience: Adding Value for Tourists;
Yosr Ben Tahar, Coralie Haller, Charlotte Massa and Sébastien Bédé Chapter 19. Crowdsourcing for tourism ventures;
Vincent Grèzes, Roland Schegg and Antoine Perruchoud Chapter 20. Social Entrepreneurship in Tourism;
Evelyn G. Chiloane-Tsoka Chapter 21. Green Entrepreneurship in Tourism;
María del Mar Alonso-Almeida and María José Álvarez-Gil Chapter 22. Contribution of Creative Tourism to Tourism Entrepreneurship;
Agusdin Agusdin Chapter 23. Sharing Economy and Entrepreneurship in Tourism;
Vasiliki Avgeli
