Description
Book SynopsisOffers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field.
Trade Review"A highly original study that will complement other works on the market."--Library Journal "The Economics of E-Commerce is really a textbook for postgraduate economics. But in its sophistication, it's a valuable analysis of how e-commerce works in economic terms. Corporate e-traders can learn much from it. Well-written, it is accessible to anyone with a couple of years of economics under his or her belt."--The Toronto Globe and Mail "The book represents the outcome of successful interdisciplinary research and an integrating tool in which computer science and economic theory are uniquely combined for business practice and academic research... [It] interprets in an original and effective way current issues sometimes even neglected by economists [and] ... represents a remarkable advance in the economic analysis of e-commerce."--Marcella Scrimitore, The Economist
