Description

Book Synopsis
This book addresses the challenge posed by J.K. Galbraith over 50 years ago to make a constructive contribution to a different style of economic analysis - the economics of abundance. It identifies a system of abundance inhabited by the 'people of plenty' and illustrates that the driver of growth in this system is spending by affluent consumers. This timely book provides essential heterodox economic theory to explain this spending and explore its key drivers and constraints.

Table of Contents
Contents: Preface 1. Abundance, Scarcity and Sufficiency Appendix: Abundance in Historical Context 2. The Institution of Marketing 3. Socio-cultural Consumption 4. Subjective Consumption 5. Cognitive Consumption 6. The Role of Markets Appendix: Introducing the Simple Market Mechanism to Non-economists 7. Implications Bibliography Index

The Economics of Abundance: Affluent Consumption

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    A Hardback by Brendan Sheehan

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      Book details

      Publisher Edward Elgar Publishing Ltd
      Published 31 August 2010
      ISBN-13 9781843766704
      978-1843766704
      ISBN-10 1843766701
      Also in:
      Macroeconomics

      Description

      Book Synopsis
      This book addresses the challenge posed by J.K. Galbraith over 50 years ago to make a constructive contribution to a different style of economic analysis - the economics of abundance. It identifies a system of abundance inhabited by the 'people of plenty' and illustrates that the driver of growth in this system is spending by affluent consumers. This timely book provides essential heterodox economic theory to explain this spending and explore its key drivers and constraints.

      Table of Contents
      Contents: Preface 1. Abundance, Scarcity and Sufficiency Appendix: Abundance in Historical Context 2. The Institution of Marketing 3. Socio-cultural Consumption 4. Subjective Consumption 5. Cognitive Consumption 6. The Role of Markets Appendix: Introducing the Simple Market Mechanism to Non-economists 7. Implications Bibliography Index

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