Description
Book SynopsisNow in this bestselling book, he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.
Trade ReviewFascinating ... provides the answers to some of life's quirkiest conundrums * Daily Mail *
Explains how cold, hard cash really does make our world go round * Independent *
Can be returned to again and again like one of those all-you-can-eat buffets * New York Times *
Don't miss this addictive book. As Robert Frank and his students figured out dozens of everyday puzzles together, they produced ideas that are charming, curious, educational and lots of fun. Wonderful stuff. * Tim Harford, author of 'The Undercover Economist' and 'The Logic of Life' *
Fascinating, mind-expanding, and lots of fun * Steven Pinker, author of The Blank Slate *
