Description

Book Synopsis
The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant.

Trade Review
"A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001)

"The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001)
..."Bunnell schreibt über das erstaunliche Wachstum der fabulösen "money-making machine" in einer kurzweiligen und klaren Sprache. Als kenntnisreicher Historiograf des Ebay-Phenomenons kommentiert er abwechselnd mal aus der Sicht des Kapitalgebers, mal aus der des Analysten, des Managementberaters oder des Internet-Experten. Dieser Perspektiven-Mix macht den Reiz des Buches aus..."
Financial Times, Deutschland


Table of Contents
The eBay Phenomenon.

Pierre Omidyar Starts a Company.

The eBay Nation.

eBay's Business Model.

Inside eBay.

Strategic Evolution.

Contraband, Blackouts, and Weird Stuff.

Competing for the Future.

Wither eBay.

The Ebay Phenomenon Business Secrets Behind the

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    A Hardback by David Bunnell, Richard A. Luecke

    £28.79

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    RRP £35.99 – you save £7.20 (20%)

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      Book details

      Publisher John Wiley & Sons Inc
      Published 17 October 2000
      ISBN-13 9780471384908
      978-0471384908
      ISBN-10 0471384909
      Also in:
      E-commerce: business aspects Internet guides and online services

      Description

      Book Synopsis
      The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant.

      Trade Review
      "A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001)

      "The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001)
      ..."Bunnell schreibt über das erstaunliche Wachstum der fabulösen "money-making machine" in einer kurzweiligen und klaren Sprache. Als kenntnisreicher Historiograf des Ebay-Phenomenons kommentiert er abwechselnd mal aus der Sicht des Kapitalgebers, mal aus der des Analysten, des Managementberaters oder des Internet-Experten. Dieser Perspektiven-Mix macht den Reiz des Buches aus..."
      Financial Times, Deutschland


      Table of Contents
      The eBay Phenomenon.

      Pierre Omidyar Starts a Company.

      The eBay Nation.

      eBay's Business Model.

      Inside eBay.

      Strategic Evolution.

      Contraband, Blackouts, and Weird Stuff.

      Competing for the Future.

      Wither eBay.

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