Description
Book SynopsisGet out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream.
Trade Review“I enjoyed this book and think it works well as a volume of ideas and innovation wisdom” (Cambridge Business, July 2015)
Table of ContentsPreface vii
A: Avant-Garde 1
B: Belligerence 11
C: Chaos 21
D: Dreaming 27
E: Experimentation 35
F: Fusion 47
G: Gut Reaction 55
H: Habitat 65
I: Imagination 77
J: Jest 83
K: Kinetic 91
L: Love 101
M: Multi-Sensory 113
N: Noticing 125
O: Organic 133
P: Prediction 145
Q: Questions 157
R: Risk 167
S: Synergy 177
T: Tripping 187
U: Understanding 197
V: Verification 209
W: Wonder 219
X: X-Rated 227
Y: Yearning 237
Z: Zeitgeist 245
Conclusions 253
Endnotes 263
Index 265
