Description
Book SynopsisA leading consultant on creative thinking and a former top creative director of award-winning advertising agency Leonard Monahan, Tom Monahan offers a fresh look at the subject with hard and fast methods for freeing the mind and inspiring active creativity in oneself and others.
Table of ContentsPART I: WHAT DO GREAT IDEAS DO?
Introduction.
How This Book Works.
The Rewards of a Great Idea.
The Consequences of a Bad Idea.
1. The First Real Chapter (Finally!).
PART II: UNDERSTANDING AND DEMYSTIFYING CREATIVITY.
2. Creativity = Problem Solving.
3. Change Your Thinking about Change.
4. Creativity versus Talent.
PART III: TOOLS FOR THE JOB OF THINKING CREATIVELY.
5. Ask a Better Question.
6. Ask the Question Early.
7. 100 MPH Thinking: Thinking at the Speed of Enlightenment.
8. 180¯o Thinking: A Tnereffid Way to Ideate.
9. Intergalactic Thinking.
10. Collaborate with Genius.
11. Conceptual Solitaire.
12. How to Put These Tools to Work.
PART IV: DIMENSIONALIZING YOUR NEW CREATIVE TOOLS.
13. Aids to Creativity.
14. Accidental Genius.
15. Stop Making Sense.
16. Redefining the Acceptable Range.
17. Selling Creative Ideas Requires Its Own Creativity.
18. Mind Farming.
19. Storming the Brain.
20. The Five Greatest Barriers to Creativity.
21. The Real Bibliography.
22. Proceed with Passion.
Afterword.
Appendix.
Acknowledgments.
Index.
