Description
Book Synopsis`Alan Bryman has expanded on his internationally well-known work on Disney theme parks and Disneyization to create a fascinating and highly readable book. It should prove of interest to beginning students in a number of different courses and fields, as well as to scholars interested in culture and consumption. There is no question that the model created by Disney, and emulated in whole or in part by many organizations and in many settings, will continue to influence social structure and culture well into the future. This is an important book about a significant social process. And, it manages to be a fun read, as well!' -
George Ritzer, author of McDonaldization and Professor of Sociology, University of Maryland`Bryman's analysis of contemporay consumption is full of detail and provides a host of examples ranging from restaurants and hotels, to theme parks, zoos and sports stadia. Without doubt students will find it an accessible text, one that should allow
Trade Review
"Keywords are politainment, edutainment, sportainment, evangelitainment, digitainment, branded entertainment, militainment, and so on! It is in this context that the book of Alan Bryman is to be read. It is part of an overall analysis of contemporary global phenomena and a useful, intelligent, informative contribution tot he study of modern society and its future development."
—COMMUNICATION RESEARCH TRENDS -- Louis Bosshart
Table of Contents
Disneyization Theming Hybrid Consumption Merchandising Performative Labour Control and Surveillance Implications of Disneyization
