Description
Book SynopsisTable of ContentsPreface 5
The Toolbox in a nutshell 10
The global survey 13
What is design thinking? 17
Quick start 27
The Toolbox 36
Warm-ups that fit the setting 39
Clapping game 41
Bingo 42
Stop & go 43
30 circles 44
Ninja 45
Marshmallow challenge 46
Understand 47
Problem statement 49
Design principles 53
Interview for empathy 57
Explorative interview 63
Ask 5x why 67
5W+H questions 71
Jobs to be done 75
Extreme users/lead users 79
Stakeholder map 83
Emotional response cards 87
Observe 91
Empathy map 93
Persona/user profile 97
Customer journey map 103
AEIOU 107
Analysis questions builder 111
Peers observing peers 115
Trend analysis 119
Define point of view 123
“How might we...” question 125
Storytelling 129
Context mapping 133
Define success 137
Vision cone 141
Critical items diagram 145
Ideate 149
Brainstorming 151
2x2 matrix 155
Dot voting 159
6-3-5 method 163
Special brainstorming 167
Analogies & benchmarking as inspiration 171
NABC 177
Blue ocean tool & buyer utility map 181
Prototype 185
Frequently used kinds of prototypes 187
Exploration map 195
Prototype to test 199
Service blueprint 203
MVP 207
Test 211
Testing sheet 213
Feedback capture grid 217
Powerful questions in experience testing 221
Solution interview 225
Structured usability testing 229
A/B testing 233
Reflect 237
I like, I wish, I wonder 239
Retrospective “sailboat” 243
Create a pitch 247
Lean canvas 251
Lessons learned 255
Road map for implementation 259
Problem to growth & scale innovation funnel 263
Applications 267
Universities: ME310 at Stanford University 269
Companies: “Co-creation toolbox” by Siemens 273
Intrapreneurship: “Kickbox” by Swisscom 277
Transformation: “Digital transformation road map” 281
Promotion of young talent: “Young innovators” 285
Personal change: “Design thinking life 289
Closing words 293
Authors & contributors 296
Sources and index 301
Workshop Planning Canvas 309
