Description
Book Synopsis Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW''s business model, marketing strategies and most popular series.
Table of ContentsIntroduction
Ashley Lynn Carlson and Lisa K. Perdigao
Part I. "TV to Talk About": Network Identity and The
A "Bridge-to-Nowhere": Media Rights Capital and the Network's Decade-Long Hiatus from Sunday Night Programming
Kimberly A. Owczarski
Color by The CW: How Blackness Has Fared
Phillip Lamarr Cunningham
The Lowest Ratings on Prime Time: The CW's Business Model
Caryn Murphy
The Cultural Value of Jane the Virgin and Crazy Ex-Girlfriend
Paola Brembilla
Part II. "TV Now": The CW in the Post-Network and Post-Feminist
From Late Childhood to Emerging Adulthood: Representations of Teenagers on The WB and The
Ashley Lynn Carlson
It's the Ladies' Choice: Female Agency on Supergirl, Jane the Virgin, Beauty & the Beast, and Reign
Marian R. Hjelmgren
"There's no place like home": Supernatural's Domestic Crisis
Lisa K. Perdigao
Dare to Define: The Arrowverse and the New Television Superhero
Michael G. Robinson and Kenneth Wagner
#Clexa and #Sanvers Fandom: Questions of Representation, Reception, and Fans' Reactions
Mélanie Bourdaa
Part III. "Dare to Defy": Adapting and Expanding The CW-Verse
The Hybrid Identities of The Vampire Diaries
Angela Tenga and Lisa K. Perdigao
The Superhero Crossover Event: An Effective Staple of The CW's Programming
James F. Iaccino
Deconstructing The CW's Culture: iZombie and Serial Hybridization
Charles Joseph
How Do You Build a Problem Like Riverdale? Constructing the Imagined Community of the Archie Universe
Brenna Clarke Gray and Peter Wilkins
About the Contributors
Index
