Description

Book Synopsis
"The Customer Differential" offers concrete strategies for delivering optimal customer satisfaction and value through marketing, servicing, and communication. It provides a four-step planning process, organizational restructuring, customer scorecards, and technology utilization to maximize CRM impact and bottom-line benefits.

The Customer Differential

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    RRP £31.50 – you save £7.88 (25%)

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    A Hardback by Melinda Nykamp

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      Publisher: BPI (India) PVT Ltd
      Publication Date: 30/10/2012
      ISBN13: 9788184975284, 978-8184975284
      ISBN10: 8184975287
      Also in:
      Economics, Finance, and Business

      Description

      Book Synopsis
      "The Customer Differential" offers concrete strategies for delivering optimal customer satisfaction and value through marketing, servicing, and communication. It provides a four-step planning process, organizational restructuring, customer scorecards, and technology utilization to maximize CRM impact and bottom-line benefits.

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