Description

A history of how, in the mid-twentieth century, we came to believe in the concept of creativity. Named a best book of 2023 by the New Yorker and a notable book of 2023 by Behavioral Scientist. Creativity is one of American society's signature values, but the idea that there is such a thing as creativityand that it can be cultivatedis surprisingly recent, entering our everyday speech in the 1950s. As Samuel W. Franklin reveals, postwar Americans created creativity, through campaigns to define and harness the power of the individual to meet the demands of American capitalism and life under the Cold War. Creativity was championed by a cluster of professionalspsychologists, engineers, and advertising peopleas a cure for the conformity and alienation they feared was stifling American ingenuity. It was touted as a force of individualism and the human spirit, a new middle-class aspiration that suited the needs of corporate America and the spirit of anticommunism. Amid increasingly rigid s

The Cult of Creativity

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Paperback by Samuel W. Franklin

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A history of how, in the mid-twentieth century, we came to believe in the concept of creativity. Named a best... Read more

    Publisher: The University of Chicago Press
    Publication Date: 9/5/2024
    ISBN13: 9780226836706, 978-0226836706
    ISBN10: 0226836703

    Non Fiction , History , Non Fiction

    Description

    A history of how, in the mid-twentieth century, we came to believe in the concept of creativity. Named a best book of 2023 by the New Yorker and a notable book of 2023 by Behavioral Scientist. Creativity is one of American society's signature values, but the idea that there is such a thing as creativityand that it can be cultivatedis surprisingly recent, entering our everyday speech in the 1950s. As Samuel W. Franklin reveals, postwar Americans created creativity, through campaigns to define and harness the power of the individual to meet the demands of American capitalism and life under the Cold War. Creativity was championed by a cluster of professionalspsychologists, engineers, and advertising peopleas a cure for the conformity and alienation they feared was stifling American ingenuity. It was touted as a force of individualism and the human spirit, a new middle-class aspiration that suited the needs of corporate America and the spirit of anticommunism. Amid increasingly rigid s

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