Description
Book SynopsisShe concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject as well.
Trade ReviewA highly welcome contribution to the field of business history as well as American visual culture. Business History Review 2006 This highly readable, interdisciplinary book provides insights into both the history of American economic development and the history of photography. Afterimage 2006 A unique and interdisciplinary analysis of the intersection between visual and commercial culture in the USA. History of Photography 2006 The Corporate Eye is American studies and interdisciplinary cultural history at its best. Journal of American History 2006 This is a book whose 'big picture' is fully in focus. Technology and Culture 2006 Meticulous research and rich contextualization... A welcome and imaginative addition to the history of visual technologies and commercial history. Industrial Archaeology 2007
Table of ContentsAcknowledgments
Introduction
1. The Physiognomy of American Labor: Photography and Employee Rationalization
2. Industrial Choreography: Photography and the Standardization of Motion
3. Engineering the Subjective: Lewis W. Hine's Work Portraits and Corporate Paternalism in the 1920s
4. Rationalizing Consumption: Photography and Commercial Illustration
Conclusion
Notes
Selected Bibliography
Index
