Description

Book Synopsis
This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.

Table of Contents
1. Defining the Consumer Interest 2. Consumerism and Consumerists 3. Business and Consumerism 4. Exchange and the Consumer Interest 5. Industrial Organization 6. Consumers and the Law 7. Consumers and the Political Process 8. A Consumer Policy Framework 9. Perspectives and Prospects

The Consumer Interest RLE Consumer Behaviour

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    £43.99

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    Order before 4pm tomorrow for delivery by Fri 24 Jul 2026.

    A Paperback by J. D. Forbes

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      Publisher: Taylor & Francis Ltd
      Publication Date: 1/23/2016 12:11:00 AM
      ISBN13: 9781138838246, 978-1138838246
      ISBN10: 1138838241
      Also in:
      Economics Market research Sales and marketing

      Description

      Book Synopsis
      This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.

      Table of Contents
      1. Defining the Consumer Interest 2. Consumerism and Consumerists 3. Business and Consumerism 4. Exchange and the Consumer Interest 5. Industrial Organization 6. Consumers and the Law 7. Consumers and the Political Process 8. A Consumer Policy Framework 9. Perspectives and Prospects

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