A set of simple practices that can be impleme
Trade Review
“It’s a clearly-presented book that’s clearly applicable to public relations consultants… I’m placing [it] on my bookshelf alongside the classic texts on consulting by David Maister” (Behind the Spin, June 2015)
“Enough good material here to interest those embarking on this career path” (The Irish Times, July 2015)
Table of Contents
Acknowledgements vi
About The Author vii
Introduction 1
Part I – Consulting Fundamentals 3
Chapter 1: What is Consulting? 5
Chapter 2: Preparing to Consult 25
Chapter 3: Establishing Credibility 37
Chapter 4: Managing Client Meetings 47
Part II – Case Studies 61
Case Study1: Exploring a New Consulting Opportunity 63
Case Study2: Presenting a Solution Approach 85
Case Study3: Scoping a Study 101
Part III – Additional Topics 117
Chapter 5: Proposing a Consulting Service 119
Chapter 5: Delivering a Consulting Service 133
Chapter 7: Client Interactions and Related Obstacles 173
Chapter 8: The Skill of Advising 193
Index 215
