Description

Book Synopsis
An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

The Conquest of Cool

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    Order before 4pm today for delivery by Fri 12 Jun 2026.

    A Paperback / softback by Thomas Frank

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      Publisher: The University of Chicago Press
      Publication Date: 01/12/1998
      ISBN13: 9780226260129, 978-0226260129
      ISBN10: 0226260127
      Also in:
      History Social and cultural history Anthropology Decolonisation

      Description

      Book Synopsis
      An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

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