Description

Book Synopsis
An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

The Conquest of Cool

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A Paperback / softback by Thomas Frank

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    Publisher: The University of Chicago Press
    Publication Date: 01/12/1998
    ISBN13: 9780226260129, 978-0226260129
    ISBN10: 0226260127
    Also in:
    Social and cultural history Anthropology Decolonisation

    Description

    Book Synopsis
    An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

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