Description

Book Synopsis
An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

The Conquest of Cool

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    A Paperback / softback by Thomas Frank

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      Book details

      Publisher The University of Chicago Press
      Published 1 December 1998
      ISBN-13 9780226260129
      978-0226260129
      ISBN-10 0226260127
      Also in:
      History Social and cultural history Anthropology Decolonisation

      Description

      Book Synopsis
      An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

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