Description
Book SynopsisWhile there are many reasons to incorporate sustainable practices into meetings and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, the number one reason to go green is to do business better.
Trade ReviewI highly recommend their book to psychologists of all creeds as well as to conservation biologists, environmental scientists, policy-makers, teachers, and anyone concerned about our evolving place in nature. (Conservation Psychology, August 2009) "Clayton and Myres have written a timely book. It heralds a new area within psychology. I highly recommend their book to psychologists of all creeds as well as to conservation biologists." Peter Verbeek, Science
Table of ContentsForeword: Tamara L. Kennedy-Hill, CMP vii
Series Editor Foreword: Dr. Joe Goldblatt, CSEP ix
Preface xi
Acknowledgments xvii
PART ONE Innovation
CHAPTER 1 The Theory and Practice of Greener Meetings and Events 3
CHAPTER 2 Event Pollution 23
CHAPTER 3 Planning the Greener Event 37
CHAPTER 4 Measuring “Green” 59
PART TWO Conservation
CHAPTER 5 Green Light: Sustainable Transportation 83
CHAPTER 6 Waste Management 101
CHAPTER 7 Energy and Water 123
CHAPTER 8 Green Cuisine and Eco-Chic Decor 153
CHAPTER 9 Greener Hotels, Venues, and Vendors 179
PART THREE Education
CHAPTER 10 Social Sustainability 211
CHAPTER 11 Greener Meeting and Event Marketing 233
CHAPTER 12 Greener Events in Practice 259
APPENDICES
APPENDIX 1 References and Resources 279
APPENDIX 2 Model Greener Events, Venues, Organizations, and Associations 284
APPENDIX 3 Greener Supplier Directory 287
APPENDIX 4 Sustainable Menu 291
APPENDIX 5 Greener Artist Rider 292
Index 295
