Description

Book Synopsis
“The coffee tells my story.” —Alfred Peet At a time when most Americans drank coffee percolated from canned grounds, the son of a coffee roaster from a small town in the Netherlands laid the foundation for specialty coffee in the United States. When Alfred Peet opened Peet’s Coffee, Tea & Spices in Berkeley, California, in 1966, and started selling small batches of on-site, hand-roasted coffee beans, the renowned roastmaster had no way of knowing that he was brewing a coffee revolution and defining the coffee culture we know and love today.

Trade Review
4.5/5 stars "This book tells us of the success of his undertaking through Peet’s constant search for the world’s best coffee beans . . . The book is beautifully designed . . ." —San Francisco Book Review

The Coffee Visionary: The Life and Legacy of

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Order before 4pm tomorrow for delivery by Tue 6 Jan 2026.

A Hardback by Jasper Houtman

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    View other formats and editions of The Coffee Visionary: The Life and Legacy of by Jasper Houtman

    Publisher: Cameron & Company Inc
    Publication Date: 23/08/2018
    ISBN13: 9781944903381, 978-1944903381
    ISBN10: 1944903380
    Also in:
    Biography: business and industry History of specific companies / corporate history Food and drink: non-alcoholic beverages

    Description

    Book Synopsis
    “The coffee tells my story.” —Alfred Peet At a time when most Americans drank coffee percolated from canned grounds, the son of a coffee roaster from a small town in the Netherlands laid the foundation for specialty coffee in the United States. When Alfred Peet opened Peet’s Coffee, Tea & Spices in Berkeley, California, in 1966, and started selling small batches of on-site, hand-roasted coffee beans, the renowned roastmaster had no way of knowing that he was brewing a coffee revolution and defining the coffee culture we know and love today.

    Trade Review
    4.5/5 stars "This book tells us of the success of his undertaking through Peet’s constant search for the world’s best coffee beans . . . The book is beautifully designed . . ." —San Francisco Book Review

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