Description
Book SynopsisTen years after Cluetrain''s original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book''s message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
Trade ReviewFast Company "You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril." Wall Street Journal "The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual." Multichannel Merchant "A book written early enough to not even contain the word 'blog,' but more relevant now than ever." The Gazette (Montreal) "The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys...so their thoughts are pure, focused and very different from business-oriented authors." Library Journal "A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have." The Star (South Africa) "Almost 10 years ago [this] seminal book...set out to examine the challenges to business that the internet posed...Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible."
