Description
Book SynopsisAt last, a complete business plan guide just for independentconsultants! . . . And who better to write it than North America''s#1 bestselling author on consulting?
Unlike most general business plan books that focus on raisingcapital and applying for loans, this unique do-it-yourself guideconcentrates on defining services and products. Written by HermanHoltz, the nation''s leading expert on making it as an independentconsultant, it tells you everything you need to know to develop arealistic, workable business plan that prepares you for anycontingency and helps guide your day-to-day decision making as yourbusiness flourishes and grows. Numerous illustrations andworksheets guide your every step and save you the drudgery ofstarting from scratch. This book covers all business planningtopics of crucial concern to consultants, including:
* Defining your products or services
* Market research and sales strategies
* Rate structures and income projections
* Worksheets to
Table of ContentsWhy You Need a Business Plan.
Mission Statements and Business Definitions.
Start-Up Planning.
Initial Commitments.
Market Analysis.
Analyzing and Qualifying Markets and Segments.
The Marketing Plan.
Planning the Presentations and Using the Tools.
Zeroing in on Your Market.
Rates and Pricing.
The Financial Side of the Business.
A Sample Business Plan.
Appendix.
Index.
