Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues there is much to consider. Getting it right takes time—time that you would probably rather spend improving your clients’ fitness and wellness. The Business of Personal Training walks you through the business-based side of personal training while teaching you the valuable skills you’ll need to start, build, and grow your business. Whether you are a personal trainer working for a fitness facility, an independent contractor, or the owner of a personal training business, you will benefit from the practical business guidelines and tools presented in this book.
Divided into two main parts, The Business of Personal Training will first give you an understanding of the various roles open to you and the expectations in each. The second part will lead you through key business concepts designed to grow your business. You’ll lea
Table of Contents
Part I. Understanding the Roles and Responsibilities of Personal Trainers
Chapter 1. Discovering Your Purpose and the Scope of What You Can Do
Chapter 2. Choosing to Be a Personal Trainer for a Fitness Facility
Chapter 3. Choosing to Be a Self-Employed Personal Trainer
Chapter 4. Choosing to Be a Personal Trainer and Facility Owner
Part II. Learning and Applying Business Skills
Chapter 5. Creating a Business Plan
Chapter 6. Determining Your Business Structure
Chapter 7. Screening and Hiring Your Staff
Chapter 8. Obtaining the Right Insurance
Chapter 9. Determining Your Offerings and Their Pricing
Chapter 10. Developing Forms and Contracts
Chapter 11. Becoming Financially Profitable
Chapter 12. Marketing Your Services and Your Business
Chapter 13. Learning the Art of Selling
Chapter 14. Communicating With Clients, Businesses, and the Community
Chapter 15. Identifying Options for Outsourcing Your Tasks
Chapter 16. Growing Your Business
Appendix A. Business Plan Templates
Appendix B. Personal Trainer–Client Forms
Appendix C. Business Resources
