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Book Synopsis
No other book comparesThis is the book students reference during their four years at university. Tara Konya, Southern New Hampshire University, USALearn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain from textiles to fashion brand production as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Sc

The Business of Fashion

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    £75.60

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    RRP £84.00 – you save £8.40 (10%)

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    By Kathy K. Mullet

    10 in stock

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      Publisher: Bloomsbury Publishing PLC
      Publication Date: 1/19/2020
      ISBN13: 9781501361005, 978-1501361005
      ISBN10: 1501361007
      Also in:
      Fashion and textile design

      Description

      Book Synopsis
      No other book comparesThis is the book students reference during their four years at university. Tara Konya, Southern New Hampshire University, USALearn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain from textiles to fashion brand production as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Sc

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