Description
Book SynopsisPresuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.
Trade Review[E]minently readable and erudite...Rooksby's attempts to bring back balance and sanity to a situation that seems almost out of control are detailed and well argued. Times Higher Education
Table of ContentsPrefaceAcknowledgments Chapter 1 - Intellectual Property, Higher Education, and the Public Good Of Mice and Money Public Goods and Private Goods: Higher Education and Intellectual Property Private Rights, Public Goods, and the Role of Institutional Agency Why Intellectual Property Law and Policy Matter to Higher Education Outline of the Book Chapter 2 - Intellectual Property Explained Copyright Patent Trademark Trade SecretInternet Domain Names Right of Publicity Chapter 3 - University(TM) Rolling Heads, Rolling Tide The Emergence of Trademark Protection in Higher Education Trademark Rights Accretion in Higher Education The Harms That Come from Trademark Rights Accretion Trademark Rights Accretion and the Public GoodHigher Education's Trademark Enforcement Itch Trademark Enforcement and the Public Good Private Rights, Public Goods Chapter 4 - University Patents Under the Sun Our Bodies, Their Genes University Engagement in Patenting and Technology Transfer Pre-1980 Activity Post-1980 Activity Institutional Intellectual Property Polices and Structures Affecting Patenting University Patenting and Technology Transfer Today Myriad Choices Sue U. Universities and Patent Reform Private Rights, Public Goods Chapter 5 - Copyright on Campus Designs on Your Design Copyright Ownership and Use in Higher Education Company in the Classroom Digital Dilemmas Private Rights, Public Goods Chapter 6 - In Pursuit of Brand: Names, Domain Names, Images, Slogans, and Secrets A Bear of a Brand The Power of Brand New Names, New Meaning Expanding Domains EDUCAUSE and the.EDU College and University Battles for Cyberspace Higher Education's Online Brand and the Public Good Made in Their Image Insert Catchy New Slogan Here Keeping Secrets Private Rights, Public Goods Chapter 7 - Private Rights in the Public Interest: A Path ForwardStopping the Accretion: Bringing Sanity Back to College and University Trademarks Patent Law Made University Friendly From Claiming Copyright to Claiming CommonsPulling Back from Brand Implementing Intellectual Property Change on Campus Private Rights in Service of the Public Good Appendix Notes Index
