Description

Book Synopsis
This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand's potential in today's fast changing global marketplace.

Table of Contents
A Note from the Author Introduction Part One: Unlocking a Different Kind of Value 1. The Most Valuable – and Most Misunderstood – Asset on Your Balance Sheet 2. Creating Business Value 3. Barriers to Unlocking Value 4. Introducing the New 4Ps 5. The Six Success Factors behind Brand-Driven CEOs Part Two: The New 4Ps and Six CEO Success Factors in Action 6. People 7. Process 8. Intellectual Property 9. Partnerships Part Three: Brand-Driven CEO Assessment and New 4Ps Playbook Acknowledgments Notes Index

The BrandDriven CEO

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    A Hardback by David Kincaid

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      Book details

      Publisher University of Toronto Press
      Published 15 October 2020
      ISBN-13 9781442649859
      978-1442649859
      ISBN-10 1442649852
      Also in:
      Brands and branding Business innovation

      Description

      Book Synopsis
      This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand's potential in today's fast changing global marketplace.

      Table of Contents
      A Note from the Author Introduction Part One: Unlocking a Different Kind of Value 1. The Most Valuable – and Most Misunderstood – Asset on Your Balance Sheet 2. Creating Business Value 3. Barriers to Unlocking Value 4. Introducing the New 4Ps 5. The Six Success Factors behind Brand-Driven CEOs Part Two: The New 4Ps and Six CEO Success Factors in Action 6. People 7. Process 8. Intellectual Property 9. Partnerships Part Three: Brand-Driven CEO Assessment and New 4Ps Playbook Acknowledgments Notes Index

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