Description

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

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£20.03

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RRP: £19.99 You save £2.96 (13%)
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Paperback / softback by Peter Montoya , Tim Vandehey

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Short Description:

The international bestseller-now updated for an even bigger, brand-savvy marketSelf-published in 2005, this step-by-step guide for professionals looking to develop... Read more

    Publisher: McGraw-Hill Education - Europe
    Publication Date: 16/11/2008
    ISBN13: 9780071597500, 978-0071597500
    ISBN10: 0071597506

    Number of Pages: 288

    Non Fiction , Business, Finance & Law

    Description

    The international bestseller-now updated for an even bigger, brand-savvy market

    Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

    “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

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