Description

In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket(R), a six-step decision-making model that will turn potential customers into long term customers. Since then, this approach has been applied to over 470 businesses and organisations worldwide. In the last 10 years the author has enhanced this core methodology with a number of other working tools, bringing in all the elements of the New Media and interactive marketing techniques to create a unique marketing methodology for the 21st century approach to marketing. Every company is staring at its order book looking for ways to improve it. This book shows them how.

The Brand Bucket: Make Your Marketing Work

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Paperback / softback by Barnaby Wynter

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In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work... Read more

    Publisher: Management Books 2000 Ltd
    Publication Date: 30/10/2010
    ISBN13: 9781852526528, 978-1852526528
    ISBN10: 1852526521

    Number of Pages: 200

    Non Fiction , Business, Finance & Law

    Description

    In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket(R), a six-step decision-making model that will turn potential customers into long term customers. Since then, this approach has been applied to over 470 businesses and organisations worldwide. In the last 10 years the author has enhanced this core methodology with a number of other working tools, bringing in all the elements of the New Media and interactive marketing techniques to create a unique marketing methodology for the 21st century approach to marketing. Every company is staring at its order book looking for ways to improve it. This book shows them how.

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