The Brand Benefits Playbook

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Hardback by Allen Weiss Short Description:

Today's customers want brands, not products. In The Brand Benefits Playbook, two of the world's leading experts on branding provide... Read more

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Publisher: BenBella Books
Publication Date: 1/19/2024
ISBN13: 9781637745038, 978-1637745038
ISBN10: 1637745036

Non Fiction , History , Non Fiction