Description

Today's customers want brands, not products. In The Brand Benefits Playbook, two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.

The Brand Benefits Playbook

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£23.39

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RRP: £25.99 You save £2.60 (10%)
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Hardback by Allen Weiss

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Short Description:

Today's customers want brands, not products. In The Brand Benefits Playbook, two of the world's leading experts on branding provide... Read more

    Publisher: BenBella Books
    Publication Date: 1/19/2024
    ISBN13: 9781637745038, 978-1637745038
    ISBN10: 1637745036

    Non Fiction , History , Non Fiction

    Description

    Today's customers want brands, not products. In The Brand Benefits Playbook, two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.

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