Description
Book SynopsisTrade ReviewThere are at least a dozen books that distinguish themselves by offering a broad perspective on the undertaking. The starting point has to be Mike Shatzkin's (and [Robert] Riger's) The Book Business: What Everyone Needs to Know... It's intended to be breezy—'a succinct and insightful survey of the industry in an easy-to-read question-and-answer format.' It succeeds. * Publishers Weekly *
Table of ContentsForeword Chapter 1: The Global Book BusinessChapter 2: From Idea to BookChapter 3: Bookselling, Marketing, and Sales: Getting the Book to the ReaderChapter 4: Some Publishing HistoryChapter 5: E-booksChapter 6: The Book Publishing Business ModelChapter 7: Bookselling in the 21st Century — Amazon.comChapter 8: Kids and YAChapter 9: AudiobooksChapter 10: The Future of Publishing
