Description

Book Synopsis
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

Table of Contents
Preface.

List of Contributors.

Dictionary Entries A-Z.

Index.

The Blackwell Encyclopedic Dictionary of

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A Paperback / softback by Barbara R. Lewis, Dale Littler

15 in stock


    View other formats and editions of The Blackwell Encyclopedic Dictionary of by Barbara R. Lewis

    Publisher: John Wiley and Sons Ltd
    Publication Date: 19/03/1999
    ISBN13: 9780631214854, 978-0631214854
    ISBN10: 0631214852

    Description

    Book Synopsis
    The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

    Table of Contents
    Preface.

    List of Contributors.

    Dictionary Entries A-Z.

    Index.

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