Description

Book Synopsis
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

Table of Contents
Preface.

List of Contributors.

Dictionary Entries A-Z.

Index.

The Blackwell Encyclopedic Dictionary of

    Product form

    £26.39

    Includes FREE delivery

    RRP £32.99 – you save £6.60 (20%)

    Order before 4pm today for delivery by Mon 10 Aug 2026.

    A Paperback / softback by Barbara R. Lewis, Dale Littler

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Blackwell Encyclopedic Dictionary of by Barbara R. Lewis

      Publisher: John Wiley and Sons Ltd
      Publication Date: Publication Date: 19/03/1999
      ISBN13: 9780631214854, 978-0631214854
      ISBN10: 0631214852

      Description

      Book Synopsis
      The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

      Table of Contents
      Preface.

      List of Contributors.

      Dictionary Entries A-Z.

      Index.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account