The Blackwell Encyclopedic Dictionary of Marketing

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Paperback / softback by Barbara R. Lewis , Dale Littler Short Description:

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the... Read more

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Publisher: John Wiley and Sons Ltd
Publication Date: 19/03/1999
ISBN13: 9780631214854, 978-0631214854
ISBN10: 0631214852

Number of Pages: 284

Non Fiction , Business, Finance & Law