Description

Book Synopsis
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

Table of Contents
Preface.

About the Editors.

Contributors.

Dictionary Entries A-Z.

Index.

The Blackwell Encyclopedia of Management

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    A Hardback by Dale Littler

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      Publisher: John Wiley and Sons Ltd
      Publication Date: 22/06/2006
      ISBN13: 9781405102544, 978-1405102544
      ISBN10: 1405102543

      Description

      Book Synopsis
      This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

      Table of Contents
      Preface.

      About the Editors.

      Contributors.

      Dictionary Entries A-Z.

      Index.

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