Description

Book Synopsis
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

Table of Contents
Preface.

About the Editors.

Contributors.

Dictionary Entries A-Z.

Index.

The Blackwell Encyclopedia of Management

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A Hardback by Dale Littler

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    View other formats and editions of The Blackwell Encyclopedia of Management by Dale Littler

    Publisher: John Wiley and Sons Ltd
    Publication Date: 22/06/2006
    ISBN13: 9781405102544, 978-1405102544
    ISBN10: 1405102543

    Description

    Book Synopsis
    This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

    Table of Contents
    Preface.

    About the Editors.

    Contributors.

    Dictionary Entries A-Z.

    Index.

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