Description

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
  • Features over 250 entries
  • Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
  • Assesses the implications of developments in new information and communications technologies
  • Contains extensive revisions to the section on retailing to embrace contemporary trends

The Blackwell Encyclopedia of Management, Marketing

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Hardback by Dale Littler

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Short Description:

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 22/06/2006
    ISBN13: 9781405102544, 978-1405102544
    ISBN10: 1405102543

    Number of Pages: 416

    Non Fiction , Business, Finance & Law

    Description

    This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
    • Features over 250 entries
    • Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
    • Assesses the implications of developments in new information and communications technologies
    • Contains extensive revisions to the section on retailing to embrace contemporary trends

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