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Book Synopsis
“There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—A.V. Club

The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z and Sean “Diddy” Combs.

THE INSPIRATION FOR THE VH1 SERIES THE BREAKS

The Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost an

The Big Payback The History of the Business of

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    A Paperback / softback by Dan Charnas

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      View other formats and editions of The Big Payback The History of the Business of by Dan Charnas

      Publisher: Penguin Putnam Inc
      Publication Date: 01/11/2011
      ISBN13: 9780451234780, 978-0451234780
      ISBN10: 0451234782

      Description

      Book Synopsis
      “There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—A.V. Club

      The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z and Sean “Diddy” Combs.

      THE INSPIRATION FOR THE VH1 SERIES THE BREAKS

      The Big Payback       takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost an

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