Description
Book SynopsisLessons on product, quality, innovation, and longevity from the "First Family of Bourbon" The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom.
Table of ContentsForeword vii
Prologue: Booker Noe: The Big Man of Bourbon ix
Chapter 1 Boyhood 1
Chapter 2 College Ain’t for Everyone 17
Chapter 3 Fork in the Road 25
Chapter 4 Starting Out 35
Chapter 5 The Student 47
Chapter 6 Sweet Home Boston 53
Chapter 7 Proving Himself 59
Chapter 8 Dark Clouds on the Horizon 73
Chapter 9 The Party’s Just Getting Started 81
Chapter 10 The Shutdown Years 93
Chapter 11 Mules on the Fifth Floor 103
Chapter 12 Santa Claus Is Coming to Town 115
Chapter 13 Booker’s Bourbon 123
Chapter 14 Mr. Ambassador 129
Chapter 15 Emeritus Man 137
Chapter 16 The Road Years 145
Chapter 17 Traits and Attributes 159
Chapter 18 Sunset 167
Epilogue 179
Author’s Note and Acknowledgments 181
Jim Bean’s Current Bourbon Lineup 183
Favorite Booker Quotes 184
Bourbon Glossary 185
Favorite Food and Cocktail Recipes 189
Cocktails 190
Appetizers 199
Sides 202
Entrées 204
Desserts 217
Index 223
