Description

Book Synopsis
The Behavior of Broadus is the incredible sort-of-true story of John Broadus Watson, father of behaviorism and modern advertising. He has the power to control your brain. Indeed, we suspect he''s making you read this right now. This Mad Men-esque dark comedy puts the origins of our pop culture consumerist society under a satirical magnifying glass.

The Behavior of Broadus

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    £999.99

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    A Paperback by Albert Dayan, Brendan Milburn, Carolyn Almos

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      Publisher: Samuel French Ltd
      Publication Date: Publication Date: 10/23/2017 12:00:00 AM
      ISBN13: 9780573706103, 978-0573706103
      ISBN10: 0573706107

      Description

      Book Synopsis
      The Behavior of Broadus is the incredible sort-of-true story of John Broadus Watson, father of behaviorism and modern advertising. He has the power to control your brain. Indeed, we suspect he''s making you read this right now. This Mad Men-esque dark comedy puts the origins of our pop culture consumerist society under a satirical magnifying glass.

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