Description
Book SynopsisThe Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and The Audience Experience explores key trends in the contemporary presentation of performing arts. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to offer new knowledge about how audiences experience the performing arts.
Trade Review'Useful and stimulating'
-- Arts Professional, Ivan Wadeson
'This is a field of scholarship that is entirely new to me, and yet I was able to read several of the articles as introductions to the existing debates. These are some of the most pressing issues in the arts of our time, and as an accessible primer to some of .the methods and theories that are available The Audience Experience may prove valuable to many'
-- Tempo, Tim Rutherford-Johnson
'This is a collection of uniformly strong essays'
-- Andy Lavender, judge of the Society for Theatre Research Book Prize
