Description
Book SynopsisA one-stop resource containing everything artists need to know to sell their work. This best-selling guide provides all the advice you need to sell your work in today's competitive market. This fantastic new edition has been updated with essential advice on how to make full use of digital opportunities for selling your work, such as social networking and e-marketing. It contains information and suggestions about: - Selecting and approaching galleries - Pricing and payments - Royalty rates and financial management - Sample contracts and other legal considerations - Creating a website and maximising hits - Mastering social media to increase your visibility - Managing sales via online stores such as Etsy, Folksy or eBay - Printing your own reproductions and marketing them With a foreword by Mary Ann Rogers, one of Britain's most acclaimed watercolour painters who was awarded 'Best Selling Published Artist' by the Fine Art Trade Guild in 2009.
Trade ReviewI was very impressed a while back by the companion volumes to this, aimed at craftspeople. The same detail and rigour appear in this volume, which has been updated to take account of the growing importance of the internet and of social networking websites … [T]his is an authoritative and informative guide … The advice given is practical, understandable and above all reliable, making this an essential tool for anyone seeking to make an income from their work on anything other than the most casual basis. * Art Book Review *
This small book is easy to flip through to the sections of interest [...] whether you want to check up on one or two points, or want to work through the whole book, it is approachable and accessible. * Saskatchewan Craft Council *
Table of ContentsForeword Introduction 1. The business side of being an artist 2. The different types of art business 3. Selecting the right business 4. How businesses find artists 5. Making an approach 6. Pricing original work 7. Terms and conditions between artists and galleries 8. Case studies: agreements between artists and galleries 9. Selling direct 10. How to make exhibitions work 11. Agents 12. Copyright and reproduction rights 13. Working with publishers and licensing work 14. Contracts between artists and publishers or licensees 15. Printing your own work 16. Case studies Index
