Description
Book SynopsisThis book examines intercultural business communication issues and practices from a global and interdisciplinary perspective with an Asian focus, which is essential to any contemporary study on business communication. It broadens reader's understanding of language, culture, and international business and equips them with intercultural business communication tools.
The authors incorporate frameworks from business, management, and communication disciplines. The book comprisesthree parts.The first six chapters focus on developing theoretical frameworks and application for language, culture, and international business streams.Chapters 7 and 8 address the link-pin communication theories and practices. Link pin is the bilingual communicator standing between primary communicators and relaying messages back and forth in an interactive communication process. Chapter 9 discusses (intercultural) business communication in the digital age. The book concludesby revisiting and integrating un
