Description

Book Synopsis

This book examines intercultural business communication issues and practices from a global and interdisciplinary perspective with an Asian focus, which is essential to any contemporary study on business communication. It broadens reader's understanding of language, culture, and international business and equips them with intercultural business communication tools.

The authors incorporate frameworks from business, management, and communication disciplines. The book comprisesthree parts.The first six chapters focus on developing theoretical frameworks and application for language, culture, and international business streams.Chapters 7 and 8 address the link-pin communication theories and practices. Link pin is the bilingual communicator standing between primary communicators and relaying messages back and forth in an interactive communication process. Chapter 9 discusses (intercultural) business communication in the digital age. The book concludesby revisiting and integrating un

The Art of Intercultural Business Communication

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    A Paperback by Bertha Du-Babcock

    £35.99

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    Order before 4pm tomorrow for delivery by Wed 28 Oct 2026.

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      Book details

      Publisher Taylor & Francis
      Published 7/25/2024
      ISBN-13 9780367478513
      978-0367478513
      ISBN-10 036747851X
      Also in:
      ELT & Literary Studies Literature: history and criticism

      Description

      Book Synopsis

      This book examines intercultural business communication issues and practices from a global and interdisciplinary perspective with an Asian focus, which is essential to any contemporary study on business communication. It broadens reader's understanding of language, culture, and international business and equips them with intercultural business communication tools.

      The authors incorporate frameworks from business, management, and communication disciplines. The book comprisesthree parts.The first six chapters focus on developing theoretical frameworks and application for language, culture, and international business streams.Chapters 7 and 8 address the link-pin communication theories and practices. Link pin is the bilingual communicator standing between primary communicators and relaying messages back and forth in an interactive communication process. Chapter 9 discusses (intercultural) business communication in the digital age. The book concludesby revisiting and integrating un

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