Description
Book SynopsisAnthony Conta's career in design began when he was four years old, thanks to the carelessness of another student at his school. His mother, Christina, was the school nurse for a K-12 school in New York City. One day, a student forgot their Game Gear in his mother's office. After a month of asking every student who came in if it was theirs and no one claiming it, she gave it to her son and opened his world.
From that day, Anthony knew he wanted to design experiences like the ones he played on that video game system (and many others). But at college, he found that coding those experiences was a lot more difficult than he expected, and he instead focused on understanding behaviors rather than understanding code.
Anthony graduated from Binghamton University with a master's degree in financial economics, a bachelor's in quantitative economics, and a bachelor's in mathematics. His first job was at a law firm, helping uncover illegal anti-competitive behavior by analyzing the
Table of Contents
CHAPTER 1 Understanding Human-Centered Design
CHAPTER 2 Using Empathy as a Design Tool
CHAPTER 3 Defining the User’s Problems
CHAPTER 4 Exploring Ideation Techniques and Tools
CHAPTER 5 Prototyping Solutions
CHAPTER 6 Testing Your Designs
CHAPTER 7 Implementing Your Designs
CHAPTER 8 What’s Next?
Appendix: What Good Looks Like
