Description

Book Synopsis
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making.

Trade Review
“This splendid book…a valuable guide…Defiantly for everyone who wants to make best use of mass information that surrounds us.”(Research Magazine, May 2004)

Table of Contents
Foreword.

Preface.

Acknowledgements.

1. 'New' market research.

2. Not a science, but a scientific approach.

3. Data-rich intuitive analysis.


4. Analysing the right problem.

5. Understanding the big information picture.

6. Compensating for imperfect data.

7. Developing the analysis strategy.

8. Organizing the qualitative data.

9. Organizing the quantitative data.

10. Establishing the interpretation boundary.

11. Applying the knowledge filters.

12. Reframing the data.

13. Integrating the evidence and presenting research as a narrative.

14. Facilitating informed decision-making.

15. Developing holistic data analysis.

16. Guide to the supporting training module.

Notes.

References.

Glossary of holistic analysis terms.

Index.

The Art and Science of Interpreting Market

    Product form

    £36.09

    Includes FREE delivery

    RRP £37.99 – you save £1.90 (5%)

    Order before 4pm tomorrow for delivery by Sat 4 Jul 2026.

    A Hardback by D. V. L. Smith, J. H. Fletcher

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Art and Science of Interpreting Market by D. V. L. Smith

      Publisher: John Wiley & Sons Inc
      Publication Date: 09/03/2004
      ISBN13: 9780470844243, 978-0470844243
      ISBN10: 0470844248
      Also in:
      Market research

      Description

      Book Synopsis
      The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making.

      Trade Review
      “This splendid book…a valuable guide…Defiantly for everyone who wants to make best use of mass information that surrounds us.”(Research Magazine, May 2004)

      Table of Contents
      Foreword.

      Preface.

      Acknowledgements.

      1. 'New' market research.

      2. Not a science, but a scientific approach.

      3. Data-rich intuitive analysis.


      4. Analysing the right problem.

      5. Understanding the big information picture.

      6. Compensating for imperfect data.

      7. Developing the analysis strategy.

      8. Organizing the qualitative data.

      9. Organizing the quantitative data.

      10. Establishing the interpretation boundary.

      11. Applying the knowledge filters.

      12. Reframing the data.

      13. Integrating the evidence and presenting research as a narrative.

      14. Facilitating informed decision-making.

      15. Developing holistic data analysis.

      16. Guide to the supporting training module.

      Notes.

      References.

      Glossary of holistic analysis terms.

      Index.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account