Description
Book SynopsisThis book is about the process of using analytics and the capabilities of analytics in today's organizations. Cutting through the buzz surrounding the term analytics and the overloaded expectations about using analytics, the book demystifies analytics with an in-depth examination of concepts grounded in operations research and management science.
Analytics as a set of tools and processes is only as effective as:
- The data with which it is working
- The human judgment applying the processes and understanding the output of these processes.
For this reason, the book focuses on the analytics process. What is intrinsic to analytics' real organizational impact are the careful application of tools and the thoughtful application of their outcomes. This work emphasizes analytics as part of a process that supports decision-making within organizations. It wants to debunk overblown expectations that somehow analytics outputs or analytics as applied to
Table of Contents
SECTION I. ANALYTICS PROCESS CONCEPTS. About the Analytics Process. Illustrating the Analytics Process through Risk Assessment. and Modeling. Analytics, Strategy, and Management Control Systems. SECTION II. ANALYTICS PROCESS APPLICATIONS. Data, Information, and Intelligence. The Rise of Big Data and Analytics in Higher Education. Google Analytics as a Prosumption Tool for Web Analytics. Knowledge-Based Cause–Effect Analysis Enriched by Generating Multilayered DSS Models. Online Community Projects in Lithuania: Cyber Security Perspective. Exploring Analytics in Health Information Delivery to Acute Health Care in Australia. Information Visualization and Knowledge Reconstruction of RFID Technology Translation in Australian Hospitals. Health Care Analytics and Big Data Management in Influenza Vaccination Programs: Use of Information–Entropy Approach. Sharing Knowledge or Just Sharing Data? Index.
