Description

Book Synopsis

Want to know how to influence other people''s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider''s guide, to the ultimate behaviour change industry - advertising.

Table of Contents

PART 1: WHICH BEHAVIOUR TO CHANGE?; PART 2: CHANGING THE BEHAVIOUR; PART 3: BE GOOD

The Advertising Effect How to Change Behaviour

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    A Paperback by Adam Ferrier

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      Book details

      Publisher OUP Australia and New Zealand
      Published 28 May 2014
      ISBN-13 9780195593921
      978-0195593921
      ISBN-10 0195593928
      Also in:
      Advertising

      Description

      Book Synopsis

      Want to know how to influence other people''s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider''s guide, to the ultimate behaviour change industry - advertising.

      Table of Contents

      PART 1: WHICH BEHAVIOUR TO CHANGE?; PART 2: CHANGING THE BEHAVIOUR; PART 3: BE GOOD

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