Description
Book SynopsisHow should activists use new media tools to expose issues and mobilize grassroots support? When should activists form coalitions, and with whom? How are students - be they Dreamers seeking immigration reform or college activists battling ever-increasing tuition costs - winning major campaigns? This title deals with these questions.
Trade Review"It's a remarkable, unsentimental record of modern Bay Area politics and causes, yet hardly belongs to a niche readership." -- Steven Mikulan Capital & Main
Table of ContentsIntroduction 1. Don't Respond, Strategize 2. Elected Officials: Inspiring Fear and Loathing 3. Coalition Activism: Rounding Up the Unusual Suspects 4. Ballot Initiatives: The Rules of the Game 5. The Media: Winning More Than Coverage 6. The Internet and Social Media: How Activists Should Harness the Information Superhighway 7. Direct Action: Acting Up, Sitting In, Taking to the Streets 8. Lawyers: Allies or Obstacles to Social Change? 9. Student Activists Offer Roadmaps for Social Change Conclusion Notes Index
